Excerpts from a though provoking article featured in Bizpreneur Middle East. Everyone seems to be asking what the “new normal”, the world after covid will look like, and who will lead this new world. As we start to ask who are the ‘new leaders’ of our world, let me share…
What do you think comes first, the product or marketing? Contrary to popular belief, the function of marketing takes precedence and comes first. For a business to succeed, marketing should come into play much before the product/service is being created.
Healthy Boundaries Let us start with a Healthy Boundary Test! Just take a moment, and see all the statements you resonate with. I am thinking of what others want from me before deciding to do what I wantI am overstretched and over busyI am consistently putting my plans on hold…
Archana Dutta, Founder of The Second Act – a Human Transformational initiative, shares her experience from being an extremely successful
We are extremely happy and proud to announce Thrive as our first anniversary gift to the entrepreneurial community. A pure action led program created to address all aspects of the startup game and set you on a path of clarity, direction and action-based support. This is in no way just…
“You will become who you are meant to be when you realise who you already are.”Sonia Saidi Six proven tips from our expert Sonia Saïdi, who is a very passionate and successful achievement coach. She is founder of My Infinite Ways which helps clients grow and/or make transitions in their…
Reputation Leadership is a critical element of business growth At each stage of the journey, an entrepreneur will reap benefits of a strong personal branding in the form of valuable connections, peer support and even direct business results, says Carolina D’Souza. A Brand Storytelling Consultant, Creative Writer, and Reputation Builder,…
If you are a start-up founder or entrepreneur, you are balancing every decision, every choice and every investment. So let me ask you, what are the must have investments for any entrepreneur? Technology - Yes Marketing - YesSales - YesReputation Management - What do you think? Two often repeated questions…
If you are an entrepreneur or a start-up founder, you must have already read 100s of expert articles on why you must have a stronger online presence and aim for more visibility. Do you wonder if this is good for you, especially in the early stages of business? My answer…
For years, small businesses have asked the question – do we really need a digital presence? The answer is – yes. Research shows that much of our audience was already online before the pandemic. Studies conducted before March 2020 reported that 70 to 80% of people research a small business online BEFORE visiting the…