When I see a great creative, it reminds me of the phrase “A picture is worth a thousand words.” This emphasizes the strong impact an image makes on a person compared to only words. Visual content is key. Dr. John Medina, in his book, Brain Rules says, "we are incredible at remembering pictures." …
Personal Branding or Business Branding What is a personal brand? For a business owner, the personal brand is how you want the world to perceive you, what you want to be known for, what you want the people to think when they see or hear of your name. In marketing,…
“For a start-up organization, digital marketing is the bridge to rapid and massive growth. Digital marketing has an effort – scale ratio which is impossible for traditional mass media, particularly for start-ups/ SMEs. A strategic and well-designed digital marketing strategy is a MUST for every entrepreneur who wants to succeed,”…
5 easy ways that will help you create a successful online presence to help your business and brand grow. It’s a thing of the past when you would not think too much if a business did not have an online presence. Today, almost on instinct we go online to check…
