Why every entrepreneur needs to be a marketer in order to survive and grow?

What do you think comes first, the product or marketing? Contrary to popular belief, the function of marketing takes precedence and comes first. For a business to succeed, marketing should come into play much before the product/service is being created.

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Digital Marketing Essentials for Start-up Success

“For a start-up organization, digital marketing is the bridge to rapid and massive growth. Digital marketing has an effort – scale ratio which is impossible for traditional mass media, particularly for start-ups/ SMEs. A strategic and well-designed digital marketing strategy is a MUST for every entrepreneur who wants to succeed,”…

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Why Small Businesses Need to Invest in Their Digital Presence.

For years, small businesses have asked the question – do we really need a digital presence? The answer is – yes. Research shows that much of our audience was already online before the pandemic. Studies conducted before March 2020 reported that 70 to 80% of people research a small business online BEFORE visiting the…

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How to Build a Strong Online Presence for Your Start-Up / Business.

5 easy ways that will help you create a successful online presence to help your business and brand grow. It’s a thing of the past when you would not think too much if a business did not have an online presence. Today, almost on instinct we go online to check…

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