Celebrating Female Leadership; Collaborative entrepreneurship for the new world

Excerpts from a though provoking article featured in Bizpreneur Middle East.  Everyone seems to be asking what the “new normal”, the world after covid will look like, and who will lead this new world. As we start to ask who are the ‘new leaders’ of our world, let me share…

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10 Essential Must-Have Tools For Startups

You are an ambitious entrepreneur and have decided to establish your startup. What follows next is a long checklist of things that you need to take care of. A common underlying thought throughout the entire process is how to keep costs low. Given that many businesses start lean, what's the best way to move forward? Make use of technology and efficient tools to help you with your business needs.

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7 Reasons That Lead To Failed Marketing Campaigns

How many times did you think the marketing campaign that you put together was going to be a sure-shot success and it backfired? In this article, you will learn about some common reasons that have led to failed marketing campaigns for businesses both big and small.

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Why every entrepreneur needs to be a marketer in order to survive and grow?

What do you think comes first, the product or marketing? Contrary to popular belief, the function of marketing takes precedence and comes first. For a business to succeed, marketing should come into play much before the product/service is being created.

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