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April 19, 2024Case Study – Driving Growth & Excellence for a Leading F&B Brand
April 22, 2024How we helped a leading IT Solutions company rebrand and build credibility and visibility for business growth
Collab Function collaborated with a leading IT Services Company based in Mumbai, boasting an annual turnover exceeding 500 crores.
CLIENT OVERVIEW
The Client is a trusted IT Solutions company headquartered in Mumbai. With a track record of 30+ years they have been assisting several large and medium enterprises to achieve their goals of digital transformation.
Being in the industry for over 3 decades, the company has earned the reputation of being a trusted IT hardware sales company. Having recognized the need for transformation amidst dynamic market shifts, they were now aiming to position themselves as an end-to-end IT Solutions Partner and broaden their reach.
Challenges Faced
The company faced significant challenges in repositioning its brand identity, transitioning from hardware-centric to a comprehensive IT service provider.
Key hurdles included limited in-house marketing expertise, outdated online and offline profiles, lack of coherent messaging, and limited brand visibility in the digital space.
Our Strategic Solution
Collab Function initiated a holistic marketing consultancy project to revamp the client’s brand identity and enhance market visibility.
The strategic approach included a systematic overhaul of their online and offline profiles, messaging coherence, and internal and external communications.
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