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April 22, 2024Driving Growth and Excellence A Strategic Partnership with Leading F&B Brand Big Pitcher
Collab Function collaborated with a leading F&B (Microbrewery) brand based in Bengaluru to help gain visibility and build a strong foothold in a competitive market through strategic events and collaborations.
CLIENT OVERVIEW
Established in 2014, Big Pitcher in Bengaluru, India has become a prominent name in the microbrewery pub scene. As Strategic Events & Marketing Consultants, we’ve been an integral part of Big Pitcher’s journey from its inception, collaborating closely with various teams to drive growth and enhance customer experiences.
Challenges Faced
As a newly launched brand in an already competitive market, a decade ago, Big Pitcher had to gain visibility and build awareness about its F&B and entertainment offerings. It was important to come up with irresistible offers and have a finger on the pulse to understand what the audience were looking for and give them much more than what they wanted.
The challenges at every growth stage were different, from building awareness and gaining visibility, to providing new and exciting reasons that attract new customers and build loyalty with existing customers to keep them returning and referring the brand within their network.
It all comes down to, how to drive excellence and create memorable experiences for the customer while ensuring operational efficiency, seamless execution of events and going way beyond each and every customers expectation so that they become loyal fans of the brand who keep coming back, while also becoming their biggest ally for referring new customers and/or group bookings.
The brand today is on a growth trajectory. They have expanded and now are present in multiple locations. The challenge is now to scale up whilst replicating a consistent experience across every customer touchpoint yet, adapting to the local/regional nuances that will help ensure sustainable growth in a competitive market.
Collaborative Efforts
We were fortunate to have been involved with Big Pitcher when it was still an idea in the minds of the founding team. We understood the vision and the expectations and worked together to make the idea a reality.
We devised a comprehensive strategy focusing on
- Event curation
- Strategic partnerships
- Marketing initiatives
By working closely with internal teams and external vendors, we curated engaging events that helped attract footfall to the venue, secured strategic tie-ups that enhanced overall operational efficiency, helped to keep costs low, and amplified visibility.
We also strategized and implemented targeted marketing campaigns and collaborations to help build a steady stream of guaranteed revenue. Our decades of experience in vendor management and event production helped us optimize the efficiency of the technical setup, which is a large contributing factor to enhance the entire experience of the customer.
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