Case Study – Outbound Lead Generation Campaign for a CSR Initiative

Case Study – Outbound lead generation campaign for a CSR Initiative by The PCOS Society of India for project Vijayeta

Working together with The PCOS Society of India, a leading Non-profit organisation to reach corporates, institutions, and communities across India. 

Through our email driven outbound lead gen campaign our dedicated project team connected with Fortune 500 companies, large and medium corporates and institutions to introduce the PCOS Awareness Session.   Our events team then worked with these organisations to seamlessly organise physical /online sessions across India.

CLIENT OVERVIEW

The PCOS Society of India, led by renowned Dr. Duru Shah, Founder President, partnered with Collab Function for their Vijayeta – The Winner campaign, a pioneering CSR initiative supported by Philips aimed at raising awareness about Polycystic Ovary Syndrome (PCOS) across India.

Collab Function, an advocate for women’s health and specializing in events and outreach, was entrusted to lead the outreach efforts targeting corporates, educational institutions, and communities and drive the awareness programs on PCOS.

Challenges & Objectives

The primary challenge was to reach out and engage with diverse stakeholders (corporates, institutions, and communities) to get them to support this initiative within their organization or community.

The objective was to amplify awareness about PCOS, a prevalent health condition that is affecting 1 in every 4 women in India. Unfortunately, even though it affects millions of women, PCOS is unknown to most people.

The goal was to drive awareness and build interactive and meaningful participation through free doctor-led awareness sessions hosted by The PCOS Society of India with support from Philips.

Our Strategic Approach

• Strategic Collaboration: Collab Function mobilized an agile project team dedicated to executing the CSR outreach campaign. Close coordination with our client’s project team ensured a clear alignment of objectives and strategies.
• Targeted Lead Generation: Leveraging our extensive market insights, we curated a robust database of corporates and educational institutions. Our refined approach identified key decision-makers for personalized outreach.
• Multifaceted Outreach Strategy: We deployed a blend of targeted email marketing and personalized calls to stimulate interest and secure commitments for the awareness sessions. This tailored approach maximized response rates and engagement.
• Efficient Event Management: Once interest is confirmed, we meticulously start the event management process. Coordinating event logistics, including speaker coordination, scheduling, onsite support, and post-event follow-ups. Our seamless execution enhanced the credibility and impact of each session.
• Strategic Expansion: Starting in Mumbai, we strategically expanded the campaign footprint to key cities like Bengaluru, Chennai, Hyderabad, Delhi, Noida, Gurgaon, and Indore, broadening the reach and impact of the awareness campaign.

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