7 strategies to engage and retain members in your association​

1.  Personalization

Who doesn’t like to feel special? One of the most effective ways to engage members is by personalizing their experience. This can include sending personalized communication, recognizing their achievements and contributions, and tailoring content and events to their interests.

We sent personalized birthday wishes to members on their birthdays. It was a small gesture and required little effort. But this gesture was greatly appreciated. Long-standing or newly-joined members would even receive a special gift. These thoughtful initiatives helped us build a strong relationship with our members.

Making members feel special, acknowledged, and valued helps them stay engaged. They also feel motivated to be actively involved in your association.

2.  Networking Events

Networking events are important for associations and for good reason. These events provide valuable opportunities. A platform for members to connect and build professional relationships and strong connections.

You can make these events more engaging. Consider incorporating interactive activities or workshops. Invite guest speakers or host them in unique locations. Additionally, make sure to follow up with attendees after the event. This helps to keep the conversation going and strengthen connections.

At one of the recent face-to-face networking events, we did something different. We incorporated an activity that involved a social cause. A cause that resonates with the members. It was exciting for members to be a part of something special. It motivated more members to attend the gathering. We also saw wholehearted participation in the activity and better engagement between members.

3.  Online Communities

In today’s digital age, online communities are becoming increasingly popular for associations. These communities provide a focused platform for members to connect. They can share resources and engage in discussions in a safe space. It gives a feeling of being a part of a community where members support and assist each other. The sharing of information and opportunities among members is also valued.

Consider hosting virtual events and creating discussion groups based on specific topics. Make your online community more engaging by regularly posting relevant and valuable content. You can also use gamification techniques. Use leaderboards and badges to incentivize participation.

4.  Mentorship Programs

Mentorship programs are a great way to engage members. It provides valuable opportunities for professional growth. Pair experienced members with newer or younger members to foster an environment of professional and personal growth. It also helps to increase knowledge sharing within your association.

Additionally, mentorship programs can help with member retention. Mentees are more likely to stay engaged and active in the association.

5.  Surveys and Feedback

Regularly seeking feedback from members is crucial for understanding their needs and preferences. Surveys can provide valuable insights. You will understand what members want from your association. And how you can improve their experience.

Additionally, by actively listening to member’s feedback and implementing changes based on their suggestions, you can show members their opinions are valued. This leads to increased engagement and satisfaction.

6.  Member Communication

It is beneficial to keep channels of communication open. And connect with your members regularly. Newsletters, sharing updates, and important news (industry happenings, member achievements, new opportunities, etc.) can further help to keep the engagement going. Keep your communication concise, but remember to keep it consistent. 

This is a great way to inform your members that the association is active and buzzing. Request that your members send some newsworthy information, articles, and happenings. This may be of interest to other members. This way, you can feature curated and user-generated content in your newsletter.

7.  Social Media

Social media is a powerful tool for engaging members and promoting your association. Using social media platforms like LinkedIn, YouTube, etc. to share updates, promote events, and showcase member achievements.

You can also use social media to create a sense of community by encouraging members to share their experiences and connect. 

Understand where your members are present, and accordingly, have your social presence on that channel. Avoid stretching yourself thin to have a social presence on all the platforms. Identify the ones that will work for you, optimize them, and keep engaging with your audience.