Celebrating Female Leadership; Collaborative entrepreneurship for the new world

Excerpts from a though provoking article featured in Bizpreneur Middle East.  Everyone seems to be asking what the “new normal”, the world after covid will look like, and who will lead this new world. As we start to ask who are the ‘new leaders’ of our world, let me share…

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Why every entrepreneur needs to be a marketer in order to survive and grow?

What do you think comes first, the product or marketing? Contrary to popular belief, the function of marketing takes precedence and comes first. For a business to succeed, marketing should come into play much before the product/service is being created.

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