Marketing memes have taken the world by storm. Originally a social media phenomenon, memes have now found their way into inboxes of people around the globe. It's no secret that marketers are using memes more than ever to attract attention to their businesses and products. Memes in marketing, what exactly…
When I see a great creative, it reminds me of the phrase “A picture is worth a thousand words.” This emphasizes the strong impact an image makes on a person compared to only words. Visual content is key. Dr. John Medina, in his book, Brain Rules says, "we are incredible at remembering pictures." …
Interested to get a website for your business? Well, there are two options to choose from. Either get a web developer to take on this important project for you. Or take the DIY (Do-it-Yourself) approach. Your decision on which route you take will depend on many factors. The most important…
Excerpts from a though provoking article featured in Bizpreneur Middle East. Everyone seems to be asking what the “new normal”, the world after covid will look like, and who will lead this new world. As we start to ask who are the ‘new leaders’ of our world, let me share…
Social Media for Business is a beginners guide for entrepreneurs, businesses, self employed individuals and freelancers.
You are an ambitious entrepreneur and have decided to establish your startup. What follows next is a long checklist of things that you need to take care of. A common underlying thought throughout the entire process is how to keep costs low. Given that many businesses start lean, what's the best way to move forward? Make use of technology and efficient tools to help you with your business needs.
How many times did you think the marketing campaign that you put together was going to be a sure-shot success and it backfired? In this article, you will learn about some common reasons that have led to failed marketing campaigns for businesses both big and small.
What do you think comes first, the product or marketing? Contrary to popular belief, the function of marketing takes precedence and comes first. For a business to succeed, marketing should come into play much before the product/service is being created.
Healthy Boundaries Let us start with a Healthy Boundary Test! Just take a moment, and see all the statements you resonate with. I am thinking of what others want from me before deciding to do what I wantI am overstretched and over busyI am consistently putting my plans on hold…
Personal Branding or Business Branding What is a personal brand? For a business owner, the personal brand is how you want the world to perceive you, what you want to be known for, what you want the people to think when they see or hear of your name. In marketing,…