10 Essential Must-Have Tools For Startups

Essential Tools For Startups

You are an ambitious entrepreneur and have decided to establish your startup. What follows next is a long checklist of things that you need to take care of. A common underlying thought throughout the entire process is how to keep costs low.

A common myth, “a great idea is enough to establish a business,” definitely is not the way forward. You will need to let your audience know that your product exists. Successfully convey how it will help them. And keep the channels of communication open to help engage with your audience.

If you think building a website and making it live is enough to get your online business rolling, think again!

There are multiple tasks that require your attention. Given that many businesses start lean, what’s the best way to move forward? Make use of technology and efficient tools to help you with your business needs.

There are many great tools and resources available. They not only help keep costs low. They also help to save you time and effort. If used correctly, they can help you run your business efficiently and successfully.

Let’s look at some great tools and resources (most offer free subscriptions) that can be of great help to entrepreneurs. No more wasting time on tiresome, mundane chores. Tackle them efficiently with these tools that are easy to use.

1) Mailchimp

An easy-to-use marketing, automation, and email platform. Grow your email list, set up automated messages, newsletters, and offers. Execute successful email marketing campaigns and keep your audience informed about special deals. It’s easy and you can integrate it with your website. This makes your entire process more efficient and customized.

2) Asana

Asana is a web and mobile-based project management tool. It can help you communicate, collaborate, and coordinate work from start to finish. Planning a product launch or a campaign? Or set up shared goals for the team, assign tasks, check status reports. This tool will help you get things done in an organised manner.

3) SemRush

All in one marketing toolkit that helps startup owners carry out their competitor research easily and effectively.

4. Stocksnap.io

Looking for beautiful imagery for your website, marketing collateral, etc.? Head over to stocksnap.io. A great resource for free high-resolution stock images. Other similar resources to check out include pexels and pixabay.

5) Hootsuite

This is one of the most popular social media marketing management tools among startups. It helps you manage your social media networks from one single dashboard.

6) Canva

An online graphic design tool that can help you with your graphic requirements. It is easy to use as it has a whole selection of ready-made templates you can choose from. With this easy-to-use tool, you can design all your social media posts and ads, videos, banners, and brochures.

7) AngelList

A great resource to help build your network and connections. Angel List helps startups connect with potential investors. It also has a great listing of experienced industry professionals.

8) Zoho Books

Zoho Books is a cloud-based accounting software that is easy to use. It is simple to use. Anyone with limited knowledge of accounting can also use this software to fulfil small business accounting requirements.

9) Google Drive

Google Drive is a safe place to back up and access all your files from any device. Share files across teams or externally. Invite others to view, edit and add information, etc. A true time and effort saver.

10) WordPress

Interested to build your website. DIY with these 9 steps to help you build your own website.

WordPress.org offers free website templates that are easy to set up and can be customised as per your requirements.  Please read this article 5 costs you need to know about before building your website before you proceed to build your website.

Explore, learn, and don’t hesitate to reach out in case you need help.

While for some, the DIY approach works. There are others who may prefer to do what they do best and leave the rest to the experts. Read more  

Whatever your choice, remember that there are plenty of solutions that can help you work smarter and with increased efficiency.

Jaya S Rebello

Founder, Collab Function. A marketing buff at heart, I find great joy in helping and empowering people to achieve their best. An ardent believer of lifelong learning, I love to learn and try out many new things. I naturally gravitate to the ones that I find interesting and love to share that knowledge. As often said, "Knowledge is most useful when liberated and shared."

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